Okay, previously, it was gin sodden limeys (or was it vodka, I forgot...) who sent my retirement into the commode. Now, in another well crafted, relevant study, A new brain-scan study may help explain what’s going on in the minds of financial titans when they take risky monetary gambles — sex. When young men were shown erotic pictures, they were more likely to make a larger financial gamble than if they were shown a picture of something scary, such a snake, or something neutral, such as a stapler, university researchers reported.
The arousing pictures lit up the same part of the brain that lights up when financial risks are taken.
“You have a need in an evolutionary sense for both money and women. They trigger the same brain area,” said Camelia Kuhnen, a Northwestern University finance professor who conducted the study with a Stanford University psychologist.
Who funded this study ? What sized snakes did they show ?
This all makes sense to Harvard economist Terry Burnham, author of the book “Mean Genes.” Burnham said it could be all summed up in a famous line from the movie “Scarface.”
“In this country, you gotta make the money first. Then when you get the money, you get the power. Then when you get the power, then you get the women.”
Posts
